Logo design and animation for Paul Reiffer; commercial and landscape photographer.
We designed a strong and versatile logo able to stand by itself and to accompany Paul’s breathtaking images in a discrete and elegant way.

For the logo animation we wanted to do something simple yet symbolic.
The straight line resembles the horizon.
The motion is fast just like the instant that it takes to capture a landscape.
Audio design is atmospheric and emphasizes the mood.

The Logo is also used as a signature for Paul´s photos
Credits:
Grecia Carballo - Design
Carlos Labra - Design
Guillermo Hernandez - Art Direction/Animation/Audio Design